Audience Research - Plan

Methodology:

We are going to perform a qualititive form of research called a focus group in Dan's form room, room 42. We have chosen to do this as it is a small group of people who have a good musical knowledge about our chosen genre.

Purpose:

We are testing whether they feel our chosen song is suitable for the video project. After this, we will ask them to mind map any ideas they may have about our chosen song. What first comes into their mind when they hear it? What do they think the music represents?

Sample Audience:

A group of 10-11 male teenagers aged 17-18, which is a representation of an integral part of our target audience.

Media Stimulus:

We will show them our track and then a couple of videos which are of the same genre. Nameley Chase & Status: Pieces and another one which we will decide closer to the time. We will also present the ideas we have already had to them.

Questions:

We are going to ask a lot of open questions about what images come into the audience's minds whilst listening to the track. This is also known as synaesthesia. We will ask if they have any specific ideas about what we could include in our videos.