Spike Jonze: auteur in context - Duncan Moran

Spike Jonze (born Adam Spiegel October 22, 1969) is an American director of music videos and commercials, and an Academy Award-nominated director and producer in film and television, most notably the 1999 film Being John Malkovich and the 2002 film Adaptation, both written by Charlie Kaufman. He is also credited as a co-creator of MTV's Jackass.

He has been behind many comercials for top companies such as Adidas, TV series such as Jackass, Films such as Being John Malcovich, and videos for Blind skateboarding. He has also worked as a Photographer, cinematographer, writer, choreographer and a producer, alongside his director status. He has been nominated for an Academy Award (Oscar) in the best director category for his works, BEING JOHN MALCOVICH and ADAPTION.

Jonze has directed music videos for a range of artists varying hugely in the genre of music they create. He has worked with iconic bands such as the Beastie Boys, Weezer, and REM, obscure artists, such as Bjork and Daft Punk, rap artists Ludacris and more recently Kanye West, and DJ Fatboy Slim.

In 2006, he was nominated by the Directors Guild of America for "Outstanding Achievement in Commercials in 2005." He was nominated for a body of work that included "Hello Tomorrow" for Adidas, "Penguin" for Miller Beer, and "Pardon Our Dust" for The Gap. He was a producer and co-creator of MTV television series Jackass and Jackass: The Movie, also directing some of the segments. Jonze has acted in some videos and films; his most prominent role was in Three Kings as the sweet, dimwitted, casually racist Conrad, in which he was directed by friend David O. Russell.

Jonze was also a co-founder and editor of Dirt magazine along with Mark Lewman and Andy Jenkins, as well as an editor for Grand Royal Magazine and senior photographer for Transworld Skateboarding. In the past, Jonze shot skateboard videos, most notably Blind skateboard company's Video Days in 1991. He also co-directed the Girl Skateboards film Yeah Right! and the Chocolate Skateboards video Hot Chocolate. In the closing credits montage of Yeah Right! Spike is shown doing a nollie heelflip in loafers. He is also co-owner of Girl Skateboards.

Jonze has many alter egos, which have included Richard Koufey (alternately spelled Coufey or Couffe), the leader of the Torrance Community Dance Group, an urban troupe that performs in public spaces. The Koufey persona appeared when Jonze, in character, filmed himself dancing to Fatboy Slim's "Praise You" as it played on a boombox in a public area. Spike showed the video to Slim, who loved it. Jonze then assembled a group of dancers to perform to Slim's "Praise You," which was taped outside a Westwood, California movie theater. The resulting clip was a huge success, and 'Koufey' and his troupe were invited to New York City to perform the song for the 1999 MTV Video Music Awards. The video received awards for Best Direction, Breakthrough, and Best Choreography, which Jonze accepted, still in character. Jonze made a mockumentary about the experience called Torrance Rises.