Auter Video Deconstruction - Dan Scarborough

Video: Bjork - All is Full of Love: http://uk.youtube.com/watch?v=EjAoBKagWQA

Directed by Chris Cunningham.

This video is a classic example of Chris Cunningham's work, and is very representative of the conventions of his videos. The use of CGI to map Bjork's face onto the robot character's face is a technique that has been used previously in his Aphex Twin videos.

The videos retains the quirky obscurity of the rest of Bjork's videos, and definitely helps her to avoid any stereotypes of femininity which other female artists' videos do not do. The song is quie slow and atmospheric, and this is represented through the character's movement in the video. The camera is very steady and slow throughout, almost all the movement in the video is made by the robots, not the camera. This is quite unusual for a music video, as in most the camera is constantly moving in time to the music.

The robots move very slowly and purposefully, and the narrative of love throughout the song is represented as the two robots embrace in a kiss that lasts a good minute and a half. This video is very contraversial, as the robots are not male and female, but in fact both female, which obviously carries homosexual connotations into the video. It could be said that this is simply Bjork trying to appeal to a wider audience, but people familiar with her character will know this is unlikely, and that she is simply portraying her musical ideas through strange, unique imagery.

The whole video is done using special effects, the only use of any real life footage is in the mapping of Bjork's face while she sings the song, which is then pasted onto the robots' faces, this is done very well and looks very realistic.

The video does not really address Bjork's meta-narrative as it is completely unrealted to real life, what with the robots and CGI. There have been no stories regarding her and homosexuality in the news so I believe this video is simply an expression of her abnormality through music video.

I definitely believe that this video could be considered a work of art, as all the models and movements have been carefully created by someone using special effects on a computer. The character movements are all very deliberate and in time with the music, and it is done beautifully. I would definitely go as far as to call this video beautiful, it is a better work of art in my opinion than many paintings and drawings.

I belive that this video definitely demands a focused viewing. the type of music that Bjork plays cannot really be enjoyed socially or ambiently, her lyrics carry a lot of meaning, and this video is no exception to her usual quirky projects. This video demands the attention of the viewer, it is very interesting and very strange.