Focus Group Write Up

We carried out our focus group in Mr Mason' form room. we used a few members of our year group, the majority of whom were not media studies students. We felt this would be produce a better response for our chosen track as our audience would not be influenced by what we have covered inth the course this year and therefore would produce a more genuine response from our audience. We also made sure that the people we asked to attend the sesion were fans of the Drum and Bass genre that we have chosen. We knew that they would come up with a wider range of ideas as they have had more exposure to the genre than others. In all, 12 people took part in our focus group. We started out by outlining the purpose of the exrcise, and what our brief was for our coursework, to make sure they undertood what type of feedback we were looking for. We then played them the track we have chosen, Embrace ( SPL Remix) by Muffler, and listened to the ideas that our audience gave us.
The following are the various ideas we were given during the feed back session:
-The use of drugs for the slower and faster bits of the song.
-sounds like underwater, submarine.
-fluidity. motion. skiing/snowboarding.
-kinetic energy. - windmills.
-people running.
-people under the influence.
-rapid movement.
- strobe lights
-fade/focus
-fastcuts/shot changes.
-a journey.
-different modes of transport.
-bike.
-car.
-on foot.
-train.
-all meet at the end of the song.

After reviewing the feedback we found that the mojority of the ideas that our audience came up with were concepts that we as a group had already thort of a considered. The one input that did stand out though, was the idea of the journey as a narrative for the video. We had already decided to use a car, tied in with the concept of speed, within our video. However, it was suggested that we use multiple modes of transport, suchas a bike/train etc. to give the idea of a journey or race. It was also suggested that we should have all the people arrive and meet in the same place at the end of the video, to signify the culmination of the journey.